EMPLOYEE MATCHING GIFT
Would you like two scoops of ice cream for the price of one? How would you like it if your favorite sports team won back-to-back titles by only winning one game? Imagine how much you could accomplish with an exact clone of yourself.
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Turns out, most ice cream shops aren’t going to go for your two-for-one offer, and cloning technology isn’t quite there yet. But when it comes to fundraising, there is a way to get more for less. They’re called matching gifts, and there is no easier way to increase donations to your nonprofit.
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What is a Matching Gift?
Matching gifts are charitable corporate donations that match employee gifts to eligible nonprofits. About 91% of companies match their employee’s exact donation amount $1:$1, while about 5% of companies match at a higher rate. Thousands of companies worldwide and 65% of Fortune 500 companies offer matching gift programs, so there are plenty of opportunities for your nonprofit to take advantage of!
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Matching gifts are submitted through company-specific online portals, for about 80% of companies, or via paper forms, for the remaining 20% of companies. Human Resources departments typically handle these programs.
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Matching Gift Benefits
Research has demonstrated that $4-7 billion goes unclaimed because employees fail to take full advantage of corporate giving programs.
Most corporate giving programs have deadlines for submitting matching gift requests. The most common dates are:
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End of the Calendar Year – When the page turns to January, a donation loses matching gift eligibility.
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A Certain Number of Months After the Date of the Donation – Anything between three and twelve months is normal.
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End of January or February in the Year After the Donation was Made
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